Privacy Policy

1. Introduction

Dealership Intelligence Platform ("DIP," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

By accessing or using DIP, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access or use our services.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, dealership name, and business information when you create an account.
• Payment Information: Billing details and payment card information processed securely through our payment processor (Stripe).
• Profile Data: Additional information you provide in your user profile, including preferences and settings.
• Communications: Information you provide when contacting our support team or participating in surveys.

2.2 Information Automatically Collected

• Usage Data: Information about how you use our platform, including features accessed, time spent, and interaction patterns.
• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience and gather analytics data.
• Log Data: Server logs including access times, pages viewed, and system activity.

2.3 Business Data

• Inventory Data: Vehicle information, VIN numbers, pricing, and inventory details you input or sync.
• Analytics Data: Performance metrics, sales data, and business intelligence information.
• Email Templates: Content and templates you create within our platform.
• Team Data: Information about team members you add to your account.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our platform and services.
• Account Management: To create and manage your account, process transactions, and provide customer support.
• AI Features: To generate insights, recommendations, and predictive analytics for your dealership.
• Communications: To send service-related notifications, updates, and marketing communications (with your consent).
• Analytics: To understand usage patterns, improve our services, and develop new features.
• Security: To detect, prevent, and address technical issues, fraud, and security threats.
• Legal Compliance: To comply with legal obligations and enforce our terms of service.

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We share data with third-party service providers who perform services on our behalf, including:

• Hosting and infrastructure (Vercel, Supabase)
• Payment processing (Stripe)
• Email delivery (Resend)
• Analytics services
• AI and machine learning services (OpenAI)

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose information if required by law, court order, or governmental request, or to protect our rights, property, or safety.

4.4 With Your Consent

We may share information for other purposes with your explicit consent.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit (SSL/TLS) and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal or compliance purposes.

7. Your Rights and Choices

You have the following rights regarding your information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information (subject to legal requirements).
• Portability: Request a copy of your data in a machine-readable format.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Cookie Preferences: Manage cookie settings through your browser.

To exercise these rights, please contact us at privacy@dip-app.com

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt-out of the sale of your information. We do not sell personal information.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: